This week I am doing a teaching session on
advocacy, in our Professional practice module on the MSc Public Health – Health
Promotion. We have, inevitably,
discussed advocacy before on the course – it’s one of the three main activities
of health promotion outlined by the Ottawa Charter. This teaching session will
reinforce some earlier teaching and also get students to think about how they
can incorporate advocacy into their professional practice.
One talking point regarding advocacy is the
potential contradiction that we believe that people have within them the
capacity to take control of their health for themselves – to be empowered – so
why do people also need advocates?
Two examples might explore this point –
firstly the celebrity chef and activist Jamie Oliver’s campaign on obesity and
better school meals, and secondly the work of organizations such as Survival,
which campaign for the rights of indigenous peoples.
I admire the achievements of Jamie Oliver –
he has chosen to spend his time giving a chance to young people from difficult
backgrounds to develop a career in the restaurant business and he has lobbied
the UK government for over a decade, to provide better school meals in order to
tackle the obesity epidemic among children. He has asserted recently that he’s
mystified that academies (schools which are freed from local authority
controls) are being allowed to determine what food should be on offer, whereas
local authority schools need to conform to national guidelines. As one million
children now attend academies, this affects a lot of children. He complains in
the Observer newspaper (22.04.12) that the coalition government is doing
‘nothing’ to tackle the obesity crisis.
Jamie Oliver certainly has impact. His
books sell in more than 100 countries and his television series called School
Dinners was shown in 80 countries. One
spinoff has been his Ministry of Food projects, and Bradford, one of our
neighbouring towns, hosts one of these, in a shop on a shopping street. It
provides food and cooking sessions for all sorts of people who want to learn
about food – boys who have been in young offenders institutes, recent widowers,
mothers who have never learnt to cook and children. The Bradford Centre, mostly
funded by the local council is doing a lot to tackle the skills and knowledge deficits
around this basic life skill of being able to cater for yourself, but its funding
is not secure, and elsewhere, despite Oliver’s wish for such a centre in all
cities, Ministries of food haven’t materialized.
Jamie Oliver has achieved a huge amount,
however, and his role as a celebrity has obviously helped. He has access to
politicians and other key players that most advocates can only dream about. He
gets things done – often fuelled by his own money. Again, not all advocates can
do this. But here is one young man with a passion for food, a good team behind
him and a lot of media-savvy. He creates momentum and media interest, so that
professional bodes such as the Academy of Medical Royal Colleges can add its
concern over ‘junk food’ and obesity and question the senior politicians such
as the Health Secretary Andrew Lansley who seems to prefer to develop
‘responsibility deals’ with the food industry rather than tackle the issues
through legislation.
The other example of advocacy is of a small
London-based NGO, Survival International, which advocates on behalf of
indigenous peoples whose way of life is threatened. Recently it has been
advocating and campaigning on behalf of the Awá people of the Amazon. They are described as the world’s most threatened
‘tribe’, almost at the point of extinction and one of only two nomadic hunter-gatherer
tribes left in the Amazon. Back in 1982 the European Union gave Brazil $600
million to build a railway from the iron ore mines in the Carajás Mountains to the coast. The railway cut through the Awá’s lands that in turn brought roads, and with it, loggers. Not only
has a third of the rainforest in the Awá territory been felled but also the Awá have been subjected to disease. Awá people also report violence, massacres and whole families being wiped
out by the land grabbers. Although Brazil seems to be making some inroads into
stopping illegal logging, much more needs to be done. Europe has been part of causing
this problem. It needs to be part of finding solutions. Another celebrity, the
actor Colin Firth, has become involved as an advocate, arguing that one man –
the Brazilian minister of justice – can take action to keep out the loggers. But
time is running out and the Awá people are
despairing – they cannot achieve what they need without advocates and without
outside help. The largest least-contacted tribe in the Amazon, the Yanomami,
survived due to a 20-year campaign that secured the protection of their lands
in 1992. The Awá need a similar effort.
It is not only in less developed regions
that indigenous peoples are threatened. As of now, the UN has decided to
investigate the situation facing Native Americans, the first time in its history
that the UN has done so. The USA has 2.7 million Native Americans, living in
areas with a range of social problems, often on marginalized land, with high
unemployment, poor health and other social ills. The mission will be headed by
Prof Anaya of the University of Arizona, and will see how the UN declaration on
the rights of indigenous peoples, which the US signed up to in 2010, is being
upheld. Thus the UN can also play a major role as an advocate for those groups
facing health injustice and threats to their wellbeing.
There are many excellent guides to doing
advocacy and how to incorporate it into health promotion practice. We use the
one by Ritu Sharma, for example, An Introduction to Advocacy: A Training Guide,
(produced by Support for Analysis and Research in Africa (SARA)␣ Health and Human
Resources Analysis in Africa (HHRAA)␣ USAID, Africa Bureau, Office of Sustainable Development), which is
available on the web.