Friday 4 May 2012

Ethical thinking in health promotion


This week I taught a session Ethics in health promotion practice, on our MSc Public Health – Health Promotion.  Ethics, of course permeates the course – ethics is at the heart of deciding what kind of society we want to create, and health promotion is all about creating the kind of society in which health justice is available for all.  Previously, we have considered ‘big picture’ ethics, with issues of inequity, justice and so on, and also the practical issues facing health promoters in designing their programmes, such as use of coercion, fear appeals, how to work ethically with communities and so on. This session focused more on the processes of ethical reasoning. We therefore started by considering the link between critical thinking and ethical reasoning with a useful guide being:



We also took a look at the work of one of the most prominent ethical thinkers, Peter Singer, who in this video ponders why some people but not others feel that the level of wealth enjoyed by the super rich is a moral outrage:




Most of the session though focused on the work of Michael Sandel, whose series of public ethical debates are currently being aired on BBC Radio 4:




He feels that the philosophy behind current issues is not explicit, and he has tried to develop the lines of reasoning that it would be useful to take to arrive at decisions.

The reason that this broadcast as useful for us, apart from exposing the principles of ethical reasoning, was that it took the issue of whether we should bribe people to be healthy. The discussion started by considering whether people who are obese and overweight should be given money to lose weight.

He used a variety of means – dialogue, using evidence, listing objections and the case for, giving similar but different cases and really defining terms – to arrive at a series of principles. The discussion ranged over the fact that we do in effect use incentives – e.g. taxing cigarettes – although giving people money to lose weight is in effect rewarding previous ‘bad’ behavior. What about all the people who do promote their own health without being given any inducements? There was moral repugnance at paying female drug addicts if they agreed to be sterilized, on the basis that they were not in a ‘proper place’ to make free decisions. But opinion was divided about whether giving money to the overweight was ethicaly acceptable - for one in the audience, it had worked. 

Some felt that a bribe was a more honest word that an incentive, though one participant felt that a bribe is something that goes against a moral code, whereas an incentive doesn’t.

Summing up, Sandel argued that paying people implicitly goes against other values, such as freedom of choice, and also crowds out other learning, such as the intrinsic value of carrying out an activity. 

The podcast is well worth listening to.


As it happens, this week our new external examiner, Dr.  Peter Duncan came to Leeds Met for our exam board. He is also a leading writer on ethics in health promotion, having published a lot with Alan Cribb. Peter works at King’s College London:

His publications can be seen at:


Peter joins a distinguished list from the epistemic health promotion community who have acted as external examiners in the past.  (For those unfamiliar with higher education, an external examiner scrutinises the marking of student work, and looks at student assignments to make sure they are of a similar standard to that in other Universities). For the last five years, our external was Angela Scriven, an academic working at Brunel University, and a prolific writer and editor of key health promotion books: 


Before that, Jane Wills occupied the post of external examiner. She is perhaps most well known for her introductory book on health promotion, written with Jennie Naidoo, but she has written many other papers and books too. She works at the University of the South Bank in London:


This linking of academic health promotion experts brings added dimensions to the course.  For the last five years I have acted as external at the University of the West of England in Bristol and other colleagues play this role elsewhere. It remains to be seen whether  having a particular person as external affects students’ reading.  Maybe we will see more students reading Peter’s work on ethics and health promotion!










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